Following on from our Trends introduction post, we welcome you today into a world of enchanting whimsy, where imagination and creativity reign supreme. In this blog, we explore the ALICE theme, as inspired by Alice in Wonderland.
This trend theme is abundant in botanical storytelling and vibrant fantasies about a more captivating future for the realm of visuals and textile design.
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ALICE Theme Exploration
FR-One's ALICE theme is a world of playful exploration, where constructive
daydreaming plays the lead role. ALICE is all about intricate details, soft textures, and pops of vibrant colour. It’s defined by funky, surreal product design, furniture, and silhouettes.
ALICE could stand for “A Life In Constructive Enchantment”, calling us to allow our joys to change our worlds.
In what ways is this trend emerging at FR-One, and what essential insights can we, as a textiles company, gain from it? Here are the primary insights so far:
ONE: More than just a 'mood', this theme is an invitation to embark on a vibrant journey of self-expression and creativity. It encourages us to embrace bold colours that evoke emotions and spark joy, funky product designs that challenge conventional norms, and unique silhouettes that redefine the boundaries of style. Why is this important? Because in a world that can often feel monotonous and routine, we all need a little fun and colour to brighten our days and inspire our imaginations. This theme serves as a reminder to infuse our lives with the playful energy and dynamic spirit that can transform the ordinary into the extraordinary.
- TWO: What are the key colours for this trend? From the Pantone colour system: Blue Indigo, True Red, Apricot Orange, Amber Yellow, Bristol Blue, Deep Purple, and Cactus Flower.
- THREE: World-building with ALICE and FR-One. Creating a unique environment in any setting is achievable with our fabrics, which provide superior sound absorption, thermal insulation, enhanced light filtering, and exceptional washability. View all Standards
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Explore all the colours of the rainbow on our products page.
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About our Trends project
In 2013, we launched our Trends Book as a modest initiative concentrating solely on color and material trends in textiles. Over time, it has broadened its focus to encompass fashion, architecture, modern art, and product design.
Our Trends Team has expanded to include members from Marketing and Visual Content Production, alongside its original members from the Product Development department.
Get inspired on our special ALICE Pinterest board.
We incorporate our trend-watching experiences into our everyday tasks, enhancing all aspects of our work at Bru Textiles. This is true for both product designers and visual content creators—everyone gains from the insights obtained by observing developments in various industries and cultures around us. Ready to dive into a realm of enchantment, change, and Southern Hemisphere flair? Explore Trends by heading to trends.brutex.com today!
Discover the FR-One difference
FR-One's beautiful fabrics transform commercial spaces worldwide. In fact, our collections offer outstanding acoustic control, thermal regulation, and light filtering, paired with remarkable durability—even withstanding high-temperature washing.
Crafted from GRS-certified recycled yarns and certified by OEKO-TEX® STANDARD 100 to ensure no harmful chemicals, we provide top-quality performance fabrics and professional support for any project, anywhere.
