Welcome to our latest blog post where we explore the exciting theme of TRANSFORMATION from our 2024/2025 Trends Book.
In a world that can feel chaotic, TRANSFORMATION is a theme that highlights our ability to change. At its core, transformation is an unfolding process. It invites us to shed old layers, discard rigid structures, and open ourselves to new ideas. Check out the full TRENDS breakdown here, and keep your eyes opened for new blog posts on the other themes. In the meantime, check out our Trends website.
Transformation: key insights
In a world that can often feel overwhelming, TRANSFORMATION showcases our capacity to shape our own growth. The essence of TRANSFORMATION lies in a continuous unfolding journey. We are transitioning from traditional, established systems to embrace the endless possibilities that design offers in all its manifestations. We see this theme playing out in various ways, including:
1. COCOONING SHAPES
As humans, we excel in creating our own cozy havens, filled with comforting elements. This safe space, often referred to as 'the cocoon,' evokes feelings of security and contentment as we relax on the sofa, enveloped in soft throws, cozy clothes, and plush cushions with various gentle fabric textures.
2. BLURRING THE LINES BETWEEN TECHNOLOGY AND NATURE
This theme explores the blending of technology and nature, showcasing the fusion in various aspects, from architecture to decorative accessories. Solar panels taking on the appearance of leaves and rainwater harvesting systems mirroring the roots of ancient trees are just some examples of this harmonious relationship. Embracing this synergy reveals how technological innovation can enrich our lives, bridging the gap between human advancement and the natural world.
3. TRANSLUCENT, HAZY TEXTURES
Sheer, hazy textures are the standout feature of TRANSFORMATION. We’re seeing it in everything from glass to sheers. Imagine a frosted glass window—the way it diffuses light, veiling what’s behind it.
4. GENTLE COLOURS
Our TRANSFORMATION trend celebrates gentle colours. Soft hues of pale blue, blush pink, and soothing grey take center stage, evoking a sense of tranquility. These delicate tones bring a sense of calm and balance, seamlessly merging the sleekness of modern technology with the organic beauty of the natural world. Embracing these gentle colours not only adds a touch of elegance to our surroundings but also reflects a deeper connection to our ever-evolving environment.
What are the key colours for this trend? Chalk Blue, Pearled Ivory, Taupe, Wind Chime, Soft Pink, Porcelain Blue, Hydro, Duck Green.
How the Transformation theme translates into FR-One fabrics
The TRANSFORMATION trend shines out in our business practices, through our dedication to using Global Recycled Content yarns and the ways we re-imagine proven bestselling collections rather than chasing the 'thrill of the new'.
Our drapery fabrics are crafted to stand the test of time, ensuring they remain stylish and eco-friendly for the long haul. This approach not only helps us create more sustainable products but also minimises our impact on the environment.
We hope you've enjoyed this journey into our TRANSFORMATION theme. At its core, transformation is an unfolding process that invites us to shed old layers and open ourselves up to new ideas.
